危机公关手册英文版

危机公关手册英文版内容摘要：

OTHER EXISTING CRISIS PLANS Document Emergency Function Prepared pany policies and statements regarding the following may be appropriate (check all that apply): Critical Control Points (CCPs) Foodborne pathogens Testing for residues and/or pathogens Quality and/or safety control systems Safe transportation and storage Worker hygiene/sanitation Water quality issues Herd health records Practices and documentation of antibiotic usage on herd animals Pesticide usage (which ones, when, how much, on which crops) What best management practices do you have in place to minimize microbial contamination? Others (Include any others not mentioned here) It is also prudent to: Evaluate and analyze the probability of certain threats occurring Define the problems such events would present Establish actions and measures to take to reduce the risks that such events would pose。 and Protect pany assets, employees and others if such events were to occur 3. Identification and Location of Resources Identify all munications resources that would be needed during a crisis and document where they are located and/or how to obtain them (. extra phone lines, fax machines, puter(s) for ing and web updates, telephones, web master, government resources, etc.) COMMUNICATION RESOURCES Resource Location How to obtain it 4. Crisis response team members and responsibilities (Note: It may be necessary to do this on a case by case basis.) There are two important matters to consider in this section: a) Selecting the crisis team members and spokesperson: i. Qualifications for crisis management team members The people selected for the Crisis Management Team should generally have the same qualities that make good managers in any situation. The team should include people who are: Perceptive Intuitive Knowledgeable in one or more functional area Able to accept additional responsibility Clear thinkers Decisive Calm under stress Capable problem solvers List candidates: ________________________________________________________ _______________________________________________________________________ _______________________________________________________________________ b) Qualifications for and identification of spokesperson(s) Selecting the right crisis munications spokesperson is essential. How your pany handles all aspects of the munications necessary during a crisis will either make or break your association in the eyes of the public. As well, having one spokesperson for all media munications is best to ensure the consistency of messages and response munications. But it is also prudent to identify a backup person in the event that the main, or delegated, spokesperson is unavailable or is implicated in the crisis. To be effective, a crisis munication spokesperson must (Covello, 1995): be someone of sufficient authority to be accepted as speaking for the pany。 possess relevant technical knowledge about the crisis。 be able to express technical knowledge in a way that can be understood by the news media and the average person。 be able to respond to sensitive questions。 be resourceful and a quick learner。 be able to make decisions。 possess excellent munication skills be able to work well under pressure be perceived as highly credible by the news media and the public。 be able to learn from mistakes Other Deciding Factors (Covello, 1995) resources for identifying and training pany spokespersons established relationships and patterns of munication with affected audiences as the normal course of business severity of the crisis liabilities, for the person or for the pany conflicts with other crisis management responsibilities anticipated legal issues expected level of media interest expected level of public interest expected level of government involvement Candidates:_____________________________________________________________ ______________________________________________________________________ ___________________________________________________________________。