深圳东方银座美爵酒店市场销售部制度与程序

深圳东方银座美爵酒店市场销售部制度与程序内容摘要：

rket segment and marketing plans, prepare for monthly market share target (average room rate and sold rooms). 3. Prepare the annual marketing plan with a limited format Accurate understanding of the positioning and the plexity of the local market Set targets in accordance with the contents of the second point Formulate steps to achieve a goal Make the budget of advertising and promotion, which will be linked with the objectives and costs. 4. Implement the plan steps of annual plan, or change in accordance with market situations. 5. Strengthen and supervise advertising and promotion budget. 6. Supervise the construction of the room, and respond by finishing the sale items and being approved by general manager (the cost under the permit) at the right time. 7. Collect customer feedback regularly in order to ensure the guests’ needs of the product and hotel standards. 8. Remend ways and means which satisfied profit maximization through the development of different room rate, sales promotion strategy or bination of other markets. 9. Investigate into all market segments in order to meet the needs of covering more market share. 编 码 .: SM/0001 日期 : 2020 年 2 月 28 日 目录码 : 发放部门 :市场销售部 更新后的编码 : 主题 : 岗位职责 编写： 市场销售部 审核： 行政助理经理 日期： 批准： 总经理 日期： 10. In accordance with market planning needs and general manager’s instructions, make periodic telemarketing to nonlocal potential market. 11. Assist and manage the effect of advertising and promotion in order to ensure continuity. 12. Manage sales function (Including the catering sales). 13. According to the market plans and demand increasing, take part in travel mart and market meetings. 14. Assist the general manager to deal with public relations. 15. Take part in sales meetings. 16. Be responsible for all sales contracts signature. 17. Ensure all letters of Salesamp。 Marketing and its display be precise, professional. 18. Be responsible for Internal System record in Samp。 M (such as: tracking system, the reports of loss business, weekly sales reports, etc.), as well as all the necessary track record. 19. In accordance with a fixed format, prepare monthly activity report of Samp。 M. 20. Control and supervise the production of Samp。 M. 21. Formulate precise expense reports, and hand in monthly in accordance with pany policy. At the same time, ensure the expense is cost controlled. 22. Manage sales incentive item of the sales staff. To do these at the time, he / she should review all the latest activities, set realistic point goal, and to ensure that the legitimate win and all the staff was appropriately paid. 23. Cooperate with the Human Resources Department in the employment. 24. To ensure that all the information which is from the sales department distributed to other departments is accurate, timeliness and pleteness, and ensure that these departments have sufficient information to provide the service as what the sales promise to the guests. 25. To ensure that all sales staff understands the job assigned and oversight activities in harmony to ensure the achieving of prearranged workload 26. To ensure that the sales manager go to visit the customer in accordance with job description. 27. Does the performance assessment for sales staff, if necessary to give advice staff mobility / 编码 .: SM/0001 日期 : 2020 年 2 月 28 日 目录 码 : 发放部门 :市场销售部 更新后的编码 : 主题 : 岗位职责 编写： 市场销售部 审核： 行政助理经理 日期： 批准： 总经理 日期： transfer / promote 28. Oranize sales meeting monthly to ensure the sales could update their information and strategies and get the staff feedback. 29. Preparation and implementation of sales training programs, ensure the training participation by involving the sales telemarketing, and provide remendations for each phone 30. Responsible for introducting the hotel working environment to the new stuff, regularly attenden the new employees’s recruiting meeting), and encourage new employees to participate in sales activities. 31. According to the manager on duty roster to fulfill the duties of general manager and achieve other tasks give be the general manager. 编 码 .: SM/0001 日期 : 2020 年 2 月 28 日 目录码 : 发放部门 :市场销售部 更新后的编码 : 主题 : 岗位职责 编写： 市场销售部 审核： 行政助理经理 日期： 批准： 总经理 日期： 市场销售 部 总监 (DOSM) 直接上司：行政助理 经理 直接下属： 市场销售部 总监 公关经理 岗位职责： Direct supervisor: Administration Assistant Manager Direct subordinates: Director of Marketing Communications Manager Job responsibilities: 工作范围 : 以高效率的工作协助 行政助理经理 ，在强调节约成本的基础上让业务达到最大限度发展和现有客源的巩固。 协助 行政助理经理 完成东方 银座美爵酒店 的市场计划及相关的市场销售活动 Scope of work: high efficiently assist the Administration Assistant Manager, allow the business to achieve maximum development and consolidate existing customers while emphasis on basic costeffective. Assist the Administration Assistant Manager implementing Grand Mercure Oriental Ginza market program and associating marketing activity 基本职责 1. 给 行政助理经理 提建议以确保东方 银座美爵酒店 市场销售项目的发展和完成 2. 预测市场需要并管理销售办公室以确保有效运作 3. 寻求市场划 分中的最大份额 4. 给主要客户打销售电话 5. 通过计划、引导和培训销售部员工以达到东方 银座美爵酒店 对住客率、平均房价和利润的要求 6. 在 行政助理经理 休息时，要代替他监督和执行销售部的制度、程序和其它项目 7. 计划并努力覆盖深圳市及以外的市场 8. 参加管理回顾，并给出建议以确保 酒店 的竞争地位和利润生产最大化 9. 配合销售部的促销计划和活动参与准备市场销售办公室的年度预算 10. 和 行政助理经理 保持良好的关系并作为代表参加行业展览 11. 给管理层提供关于销售员培训需求的建议并协助 行政助理经理 给员工发展制定适当的培训计划 12. 准备活动和结果的每月报告给 行 政助理经理 ，包括销售结果，市场占有，市场预测和竞争活动 13. 时刻了解竞争对手的情况 14. 当 行政助理经理 不在时参加部门经理会议，回顾销售结果，并确保和各部门有好的合作 15. 协助建立一个有效的团队，并关注他们的福利、安全和发展 16. 根据企业公司的要求回应部门功能的任何变化 17. 保证完成如下： 编 码 .: SM/0001 日期 : 2020 年 2 月 28 日 目。