菲利普.科特勒－市场营销讲义（原版）19内容摘要：
菲利普.科特勒－市场营销讲义（原版）19 .be to be of be to be to ooperationObjectivesldentifying Market SegmentsChoosing Target MarketsMarket-SegmentationProcedureET汪MotivationsAttitudes收BehaviorAnalysis刁FactorsgtProfling 世 四Geographic 二交Region, City or Metro < 二 基 Demographic ，Age, Gender Family sizeand Life cycle, Race，Occupation， orincome Size, Density, Climate Psychographic2Lifestyle or Personalit BehavioralOccasions, Benefits,Uses, or Attitudes Bases for SegmentingBusiness Markets沁Demographic汪Operating Variables汪Purchasing ApproachesSituational Factors怀Personal CharacteristicsEffective Segmentation*Size, purchasing power,Measurable | 四 profiles of segments can和 be measured.*“ Segments must be large orSubstantial | 中 profitable enough to serve.Accessible *“ Segments can be 时effectively reached andserved."Segments must respondpifterental | 下marketing mix elements &actions. | ， “Must be able to attract andActionable serve the segments. Additional segmentationCriteria怀Ethical Choice of Market TargetsSegment Interrelationships &Supersegments汪Segment-by-Segment Invasion Planslntersegment Cooperation。阅读剩余 0%
本站所有文章资讯、展示的图片素材等内容均为注册用户上传(部分报媒/平媒内容转载自网络合作媒体)，仅供学习参考。
用户通过本站上传、发布的任何内容的知识产权归属用户或原始著作权人所有。如有侵犯您的版权，请联系我们反馈本站将在三个工作日内改正。