菲利普.科特勒－市场营销讲义（原版）21内容摘要：
菲利普.科特勒－市场营销讲义（原版）21 “ of in a a of a of to a of CommunicabilitywyChallenges in New Product Development (NPD)Organizational Structure & NPDStages& Management of NPDDiffusion & Adoption of New Productsnr RE Er | “Over Championing”3LSEUie EU加iePoor Marketing Execution本 High Development Costsa _ Strong Competitive ReactionETE - 全 eeTEST本 Fragmented MarketsweleaauuicEeeSuctSee本 _ Capital Shortage汪 Need for Speed本 Shorter Product Life CyclesEr 加 SeaesFE 站 Probability of Probability ofprobability 一 oftechnical commercialization economic六 二全 completion given technical Success givencompletion commercializationTa War ES1. Develop Product ldeas intoAlternative Product Concepts2. Concept Testing - Testthe Product |Concepts with Groups of Target Customers 3. Choose the Best One onsumerCoods NarKet esting emrmieraaietron ProductPricePlacePromotionEGGTSTTEE 加 1 IE LEof AdoptionRelative advantageCompatibilityComplexityDivisibilityCommunicabilityNE。阅读剩余 0%
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