菲利普.科特勒－市场营销讲义（原版）12内容摘要：
菲利普.科特勒－市场营销讲义（原版）12 to of to to +2 C3Customers本和本本区区光和ObjectivesDefine value & satisfaction - understandhow to deliver themThe nature of high-performancebusinesses汪Howto attract & retain customers汪Improving customer profitability汪 Total quality management11By improving 站 Processescritical business.全二区央玫本生站环下本大本本下到 区二|Satisfied Customers:Are loyal longerBuy more (new products & upgrades) Spread favorable word-of-mouth怀Are more brand loyal (less priceSensitive)OfferfeedbackReduce transaction costsCustomerProductProfitability AnalysisCT Highly3 P; | | profitable下 起 二 2 和 dtP | Promtabe2 productLosingPa: | productMixed-bagPa | productHighproft Jsd-balg Losingcusiomer UStornsr customer。阅读剩余 0%
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