菲利普.科特勒－市场营销讲义（原版）17内容摘要：
菲利普.科特勒－市场营销讲义（原版）17 in aperworkObjectives汪How Business & Consumer Markets DifferOrganizational Buying SituationsParticipants in the Business BuyingProcessMajor Influences on Organizational Buyers汪Business Buyer Decision Making汪Institutional & Government BuyingPurchasing-DepartmentUpgradingInternetPurchasingganizational FactorsCross-FunctionalRolesLong-TermContractsCentralizedPurchasingPurchasing-PerformanceEvaluation &Pro. Buyers DecentralizedPurchasingof SmallTicket ltemsLeanProduction人二丰二下站丰二人本 ProblemiRecognition |RecognitionGeneraliNeediDescription | Info | cificationSearch/人 ProposaliSelicitation |Purchase pPOrder RoutineiSpecification | Routi ecification本局关业Peromanceevew |Purchase http:/tb99888. taobaa vernment Markets |Domestic Suppliers | Public Review |Cost Minimization | Open Bids |Papewo |。阅读剩余 0%
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