菲利普.科特勒－市场营销讲义（原版）22内容摘要：
菲利普.科特勒－市场营销讲义（原版）22 go to on on of s buyersya汪 Factors to Consider Before Going Global Selecting Foreign MarketsForeign Market Entry Product Adaption for Global Marketing Management & Organization of Global Activities之 本 In 7 和Deciding whetherto go abroadDeciding whichmarkets to enterDeciding how toenter the marketDeciding on themarketing programDeciding on themarketing organization ET 册 ea el Shifting bordersUnstable governments加etwwTechnological piratingea 卫 Dr本 Market Attractiveness4Competitive AdvantageTa WEB 加 ErInto Foreign MarketsIndirect Direct JointExporting exporting 四Licensing 国富 SR Amount of commitment, risk, control, and profit potential二| 三Export via Agents 登f 听- ; my本 Production Abroad ProductDo not change | product elAL Straight Product局 extension 目 adaptationPromotion 9inventionAdapt con梧列promotion cationadaptation adaptation ee近上>Transfer prices 全 en $TI本 本 古 Channels withinforeign nations二 Final buyt |。阅读剩余 0%
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