阅读理解训练题七内容摘要:

rs to the question. For some time it was felt that advertising was a means of “ Keeping your name before the public” And some people thought that advertising was “ truth well told” . Now more and more people consider it in this way: Advertising is the paid, nonpersonal, and usually persuasive presentation of goods, services and ideas by some certain sponsors (发起人 ) through various media. First, advertising is usually paid for. Various sponsors pay for the advertisements we see, read, and hear over the various media. Second, advertising is nonpersonal. it is not facetoface munication. Although you may feel that a message in a certain advertisement is aimed directly at you, in reality, it is directed at large groups of people. Third, advertising is usually persuasive. Directly or indirectly it asks people to do something. All advertisements try to make people believe that the product, idea, or service advertised can benefit them. Fourth, the sponsors of the advertisement must show their names. From the advertisement, we can see if the sponsor is a pany, or a single person. Fifth, advertising reaches us through old and modem mass media. Included in the old media are newspapers. magazines, radio, television, and films. Modern media include s, matchbox covers, and boards on top of buildings. 63. The existence of the privately owned mass media depends on the support of_____. A. the government B. their owners’ families C. advertisements D. the TV stations 64. The passage seems to say that different ideas of advertising are given due to A. the change 0f time B. the subject of the advertisements C. people39。 s age difference D. peoples different opinions 65. Which of the following is considered modern mass media? A. Newspapers. B. Emails. C. Magazines. D. Films. 66 . According to the passage, which of the following Statements about advertisements is NOT true? A. The sponsors are always mentioned. B. Advertising must he honest and humorous * C. There is the description of things advertised D. Advertising is meant for large groups of people. D Trip 1 Black Bear Count There have been fires in this area in the last few years and the Office of the National Park is not sure how many black bears air still living. Some bears have been seen since the fires, and the Office has asked for young people to help count them. The entire trip will last three hours. Bookings necessary. Cost: Free When: May 8 Trip 2 Garland Valley Bring your drink and lunch for this walk in a beautiful area of the Blue Mountains. Garland Valley is close to the town of Garland hut is part of the National Park.。
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