临沂兰亭大酒店五星及酒店式公寓和写字楼等配套项目商业计划书

临沂兰亭大酒店五星及酒店式公寓和写字楼等配套项目商业计划书内容摘要：

..................................................................62 临沂 旅游业基本情况 .....................................................................................................63 山东临沂酒店价格和出租率 .........................................................................................63 临沂酒店市场需求预测 .................................................................................................63 竞争分析 ................................................................................................................65 竞争对手基本情况 .........................................................................................................65 SWOT分析 ....................................................................................................................65 竞争分析结论 .................................................................................................................67 项目目标定位 .........................................................................................................68 第 6篇 酒店项目运营 .............................................................................................................69 影响本项目运营方案的主要因素分析 .................................................................69 本酒店运营方案选择 .............................................................................................70 酒店项目经营计划与测算 .....................................................................................71 9 临沂兰亭大酒店项目商业计划书 收入测算 .........................................................................................................................71 酒店营业成本预测 .........................................................................................................74 第7篇 投资估算 ....................................................................................................................76 说明 ........................................................................................................................76 土地购买 ................................................................................................................76 前期筹办费用 .........................................................................................................76 项目建设成本与流动资金估算 .............................................................................76 一期 工程：临沂兰亭大酒店和沿河精品屋项目 .........................................................76 二期项目：酒店式公寓项目 .........................................................................................80 三期项目：写字楼和精品百货楼项目 .........................................................................80 项目总投资 ............................................................................................................80 第 8篇 项目财务分析 .............................................................................................................81 一期项目财务分析 .................................................................................................81 兰亭大酒店项目 .............................................................................................................81 六栋精品屋 .....................................................................................................................81 二期项目财务分析 .................................................................................................82 三期项目财务分析 .................................................................................................83 写字楼项目 .....................................................................................................................83 精品百货店项目 .............................................................................................................83 项目整体现金流分析 .............................................................................................84 项目在土地期限内的综合现金流 .........................................................................87 第 9篇 项目估值 ....................................................................................................................88 未来经营净现金流折现估值 .................................................................................88 流通股票估值 .........................................................................................................88 第 10篇 融资计划与退出安排 .................................................................................................89 融资计划 ................................................................................................................89 融资方案一 .....................................................................................................................89 融资方 案二 .....................................................................................................................90 投资保障承诺 .........................................................................................................91 上市计划、分红及保证 .........................................................................................91 上市计划 .........................................................................................................................91 分红 .................................................................................................................................91 投资人承诺 ............................................................................................................91 第 11篇 风险分析及规避 .........................................................................................................92 宏观环境风险 .........................................................................................................92 区域环境风险 .........................................................................................................92 土地风险 ................................................................................................................93 资金风险 ..................................................................................。