豪顿华工程有限公司发展战略研究

豪顿华工程有限公司发展战略研究内容摘要：

should choose the positive development strategy, make good use of internal advantage and exterior opportunity, satisfy the customer39。 s demand with lower cost and excellent quality, and then the pany will stand stably in the vigorous market petition. At the same time the pany should choose the fit business enterprise development strategy, translate the latent threat to opportunity, increase the core petencies and look for the larger developmentAfter having make the analysis of petition environment, the author drafted the strategy target of Howden Hua pany, that is, Howden Hua pany should cost 35 years to establish the core petencies and bee the best fan and GGH supplier in 2020. And than the author put forward two kinds of strategy project bining with the field characteristic: low cost strategy and difference strategyThese two kinds of strategies have some feasibility, but also have some localizationThe localization of low cost strategy is obvious, because of the limitation of the technique, design and imported original material etc., the product of Howden Hua pany can39。 t attain the cost advantage in shortterm. And the product difference strategy also will face some challenges. If the inter national rival gets involved the Chinese market directly, establishing joint venture or individual proprietorship 8business enterprise in China, the technique and service advantages of Howden products won39。 t again obviousThe author thinks, for increasing the core petition ability, Howden Hua pany should carry out a esectional strategy. To the choice of two kinds of strategies, Howden Hua Engineering Co., Ltd should pay more attention on difference petition strategy, and bine together with low cost petition strategy, set up the final petition strategy “the best cost promoter strategy”“The best cost promoter strategy” is a bination of difference strategy and low cost strategy. The purpose of “the best cost promoter strategy” is realizing the lowercost and highquality product, deliberating the outstanding value to customer, matching or exceeding the customer’s expectation on product function and price. If Howden Hua pany can put “the best cost promoter strategy” into practice, the pany will not only overwhelm the pure low cost supplier with the excellent product function, but also make use of the cost advantage to defeat the latent foreign capital panyIn the end of article, the author put forward to a series of methods and measurements, which will promote the enterprise core petition ability. Including how to integrate the invisible resources and visible resources of Howden Hua pany, how to use the continuously management innovation to establish the effectively management mechanism which can suit the enterprise cultureThe author thinks that breeding the core petencies is particularly importantIf Howden Hua pany can acquire distinct fruit on designing, produce efficiency, subcontract and quality controlling, the pany will keep the product core technique advantage, and decrease the product cost significantly, and increase technique service levelThe formation of the core petencies will be end to help Howden Hua pany to realize the “the best cost promoter strategy”, and make Howden Hua pany remain invincible on the vigorous and intense petitive environmentKey Words: Fan , Development Strategy , Howden Hua Company 9 目录第一章 引 言„„„„„„„„„„„„„„„„„„„„„„„„„„ 1 问题的提出„„„„„„„„„„„„„„„„„„„„„„„„„ .1 本文的论文结构„„„„„„„„„„„„„„„„„„„„„„„ .2 第二章 企业战略研究的文献综述„„„„„„„„„„„„„„„„ .3 企 业 竞 争 与 战 略 理 论 综述„„„„„„„„„„„„„„„„„„„ .3 行业竞争理论„„„„„„„„„„„„„„„„„„„„„„ ..3 企业竞争战略理论„„„„„„„„„„„„„„„„ „„„„ ..4 企业核心竞争力理论综述„„„„„„„„„„„„„„„„„„„ 6 核心竞争力的含义„„„„„„„„„„„„„„„„„„„„ ..6 核心竞争力的基本特征„„„„„„„„„„„„„„„„„„ ..6。