广告服务协议(英文

广告服务协议(英文内容摘要：

Sales Policies shall have the meaning set forth in Section to this Agreement. (xx) Search Results Page shall mean the Page on any section of the Web Site on which the results of a keyword search powered by the AltaVista search engine appear. For the purposes of this Agreement, any Page that has the attributes of a Search Results Page shall be deemed to be a Search Results Page only, even if it also has attributes of any of the following: (***) Denotes language for which the Company has requested confidential treatment pursuant to the rules and regulations of the Securities Exchange Act of 1934, as amended. 5 Content Zone Page or Directory Page. However, any Page that has the attributes of both a Search Results Page and Home Page shall be deemed a Home Page only, and shall in no event be deemed a Search Results Page. (yy) Services shall mean, collectively, the DART Service, the Ad Sales Service, and any other service provided by DoubleClick to Compaq under this Agreement. (zz) Standard Ad Unit shall mean a Banner, Badge, Button, Toolbox or Text Link. (aaa) Strategic Advertiser shall mean any Person that enters into a Strategic Advertising Arrangement. (bbb) Strategic Advertising Arrangement shall have the meaning set forth in Section to this Agreement. (ccc) System shall mean DoubleClick39。 s proprietary DART software technology. (ddd) Term shall have the meaning set forth in Section to this Agreement. (eee) Text Link shall mean a hypertext link in a fixed location on a Page designed for the delivery of Advertising that is, as of the Effective Date, a 1x1 pixel tracking gif (file size up to 1K bytes。 file size for text 500 bytes or less。 no more than two lines of text, no more than 20 characters per line), and shall include all natural evolutions thereof. A current sample of a Text Link is attached hereto as Exhibit A. (fff) Toolbox shall mean a graphical element in a fixed location on a Page designed for the delivery of Advertising that is, as of the Effective Date, 131x190 pixels (file size up to 8K bytes), and shall include all natural evolutions thereof. A current sample of a Toolbox is attached hereto as Exhibit E. (ggg) Top Three shall have the meaning set forth in Section to this Agreement. (hhh) Trademark Use Guidelines shall have the meaning set forth in Section to this Agreement. (iii) Unpaid Advertising or Unpaid Advertisement shall mean any Advertisement that is not a Paid Advertisement. Examples of Unpaid Advertising include (i) Advertisements that promote Compaq, the Web Site, or their respective products and services, and (ii) Advertisements Bartered by Compaq pursuant to Section . (jjj) . Advertiser shall mean an Advertiser for which the primary sales contact with respect to a given Advertising campaign is based in Advertiser39。 s offices in the United States。 provided, however, that if an Advertiser is represented by an advertising agency, the primary sales contact shall be deemed to be the agency39。 s primary contact in the Advertiser39。 s anization. 6 (kkk) User shall mean any Person that accesses the Web Site. (lll) Web Site shall have the meaning set forth in the recitals to this Agreement. (mmm) Year 1 shall mean the period from the Effective Date until December 31, 1999. (nnn) Year 2 shall mean the period from January 1, 2020 to December 31, 2020. (ooo) Year 3 shall mean the period from January 1, 2020 through the termination of this Agreement. (ppp) Year 2 Excluded Advertisers shall have the meaning set forth in Section to this Agreement. (qqq) Year 3 Excluded Advertisers shall have the meaning set forth in Section to this Agreement. ARTICLE II DART SERVICE DART Service. (a) Subject to the terms and conditions of this Agreement, DoubleClick hereby agrees to provide the DART Service to Compaq for the Web Site during the Term. Standard Ad Units placed on the Web Site by Compaq or DoubleClick shall be delivered exclusively by DoubleClick through the DART Service. Subject to the fees described in Article IV, DoubleClick agrees also to deliver through the DART Service those BeyondtheBanner Arrangements as may be requested by Compaq. A description of the DART Service as of the date hereof is attached hereto as Exhibit B. (b) DoubleClick grants to Compaq the nonexclusive and nontransferable (except as permitted pursuant to Section ) right to access and use the DART Service, which Compaq can access and use on DoubleClick39。 s Web servers by means of a unique password issued by DoubleClick, and for the purposes of: (i) performing projections of Standard Ad Unit Impression inventories that might be available through the DART Service, (ii) uploading and storing Standard Ad Units for delivery by DoubleClick through the DART Service, (iii) selecting trafficking criteria for the delivery of Standard Ad Units to Users, and (iv) receiving reports of Standard Ad Units Impressions and other data related to the delivery of Standard Ad Units by the DART Service. Compaq39。 s DART Service Obligations. Compaq shall be responsible for soliciting Advertising, except to the extent such soliciting is conducted by DoubleClick on behalf of Compaq pursuant to this Agreement. With respect to all Advertising sold by Compaq that is delivered through the DART Service, Compaq shall be responsible for trafficking Advertising 7 (which shall include the input of Advertising into the System) and handling all inquiries of any type or nature. Trafficking of Advertising may be outsourced to DoubleClick at Compaq39。 s request and for additional fees (as set forth in Article IV below). With respect to all Advertising sold by Compaq that is delivered through the DART Service,。