基于位置的社交网络营销毕业论文外文翻译

基于位置的社交网络营销毕业论文外文翻译内容摘要：

in these elements (Ward, Jones, amp。 Hopper, 1997). Other characteristics have been added to this definition. Some of these characterize the users (., seasons, temperature, level of interest, emotional state, etc.。 Brown, Bovey, amp。 Chen, 1997。 Dey, Abowd, amp。 Salber, 2020。 Ryan, Pascoe, amp。 Morse, 1997) and the others point toward the interaction between the users and the applications (Rodden, Cheverest, Davies, amp。 Dix, 1998). Drawing upon the work of Prahalad (2020), Adomavicius amp。 Tuzhilin (2020) identify three dimensions of contextual information necessary to deliver consumer experiences in marketing and management: spatial (where), temporal (when), and technological (how). These dimensions of contextual information are utilized within the LSN platform on mobile phones to suggest context relevant consumption that shapes mobility. Social Network Marketing The role of social interactions in influencing individual decision making is a topic of interest for travel decision literature in recent years (Wilton, P225。 ez, amp。 Scott, 2020). Hill, Rand, Nowak, and Christakis (2020) affirm that social works determine interactions and influence the spread of diseases, ideas, and behavior. At the microlevel, Leenders (2020) argues that people are appropriately taking into account the opinions and behaviors displayed by significant others, bined with the considerations of other constraints and opportunities, to establish their own opinion and behavior. He labeled this process ―contagion‖ (Leenders, 2020) or social influence. In fact, subjective norms is believed to be an important construct that influences people’s intention to adopt a behavior in the widely applied theory of reasoned action (TRA。 Fishbein amp。 Ajzen, 1975) and its extension, theory of planned behavior (TPB。 Ajzen, 1991). Analyzing the behavior of telemuting, Wilton et al. (2020) identify that when presented with a choice, people refer to the experiences of others to make informed decisions. This process is typically a result of individualtoindividual relationships. Further, at a more macro level, the structure of social channels and works determine how people interact and influence one another (Lee, Cotte, amp。 Noseworthy, 2020). According to the social work theory (., the study of how the social structure of relationships around a person or anization affects behavior。 Granovetter, 1973。 Batti amp。 LopezKidwell, 2020), a munication work consists of interconnected individuals who are linked by patterned munication flow (Rogers, 1986). Indeed, Yang (2020) suggests that social works systematically ―capture the connectedness and opinion formation in the plex web of interpersonal influences‖ (p. 257). This emphasizes that social works can be powerful media of interconnected social influencers. Recent development in social work platform on the Inter brings a tremendous impact to the facilitation of global social interconnections. People share information, exchange opinions, and display certain consumption behavior on blogs, online review sites, social working sites, and electronic munities, disseminating positive and negative wordofmouth on various products and services (De Bruyn amp。 Lilien, 2020), influencing the behavior of many others. Hence, the social media have the ability to significantly impact a firm’s reputation, sales, and even survival (Kietzmann, Hermkens, McCarthy, amp。 Silvestre, 2020). Marketers respond to this development by applying electronic wordofmouth (eWOM), relationship marketing, and viral marketing (De Bruyn amp。 Lilien, 2020). The approach of viral marketing suggests that marketers can leverage the power of interpersonal works to promote their products and services, transforming the munication works into influence works. The sociological research on social influence identifies two distinct processes that lead to contagion: (a) munication, when people use others with whom they are directly tied as their frame of reference, and (b) parison, when people use others they feel similar to as their frame of reference (Leenders, 2020). Communication implies direct contacts between people and their influencers. Indeed, work research suggests that consumers with equivalent positions in social works typically have similar brand preferences (Lee et。