ibm公司报告演示技巧培训教程(编辑修改稿)

ibm公司报告演示技巧培训教程(编辑修改稿)内容摘要：

re going to make your audience read something, make sure it39。 s worth their time and effort. More important, make sure it39。 s worth your time, since you don39。 t have much available and you39。 ve just turned some of it into a small reading assignment. Don39。 t overdo it Before you begin, keep in mind some key points:  Visuals are not your presentation. You are the presentation. Your audience has not gathered for the purpose of reading your Freelance (or PowerPoint) pages。 they have e to hear you municate. Use visuals to support your message.  Less is more. A graph that shows (for example) levels of customer spending on certain technologies can reveal at a glance trends in the market, but it remains your task to explain that data39。 s relevance to your audience. A single, wellconstructed graphic, supported by your thoughtful explanation, is more effective than a series of charts that the audience must decipher.  Projected visuals have severe limits. They are constrained by the resolution of a puter screen, which is far lower than the printed page. They are limited further by being projected onto a screen that people must read from a distance. For this reason, we want to keep visuals simple and bold. More plex graphics are better suited for inclusion in printed materials. Let39。 s take a look at the main elements of the IBM Presentation Template that you might need to include. More possibilities and variations are available in the presentation templates themselves. But understanding which you need, and when, is the first step. Bulletpoint text Your audience is ready to listen and to look, but they don39。 t want to read long passages of text on a screen. And you don39。 t want them too, either — reading takes their attention away from what you are saying. The most effective way to use text is with short phrases that can be read at a glance. Presented this way, text can remind people of your key points, or help them follow the progress of your presentation. Here39。 s an example of text poorly used: That isn39。 t a badlooking page, and it isn39。 t too difficult to read. But it can be improved. This would be even better: The first example tries to present your message. The second example merely provides cues to the messages you are discussing. It engages the audience39。 s time only for a moment, and demands that they listen to what you39。 re saying as you explain the points. Of course, even when you reduce your message to a bulletpoint phrase, you can still defeat yourself by cramming too many onto a single page. That39。 s why you should limit any page of text to no more than five items (and even five is pushing it). You39。 ll see that the template reflects this limit. This limit of five is not a matter of how much text will fit onto a page while remaining both legible and visually pleasing, although these are important considerations. Rather, it39。 s a question of how much information someone can easily retain at one time, especially while listening to you speak. But what if you have more than three or even five points to make about IBM servers? Perhaps you want to talk about the technologies that give our servers their priceperformance edge, and cite some benchmark studies as evidence. You have more to say about management capabilities, too. It simply won39。 t fit into five lines. No problem. If you examine your information, you are likely to find that it will arrange itself into groups of details that support more general points. (If you39。 d prepared your information carefully, according to the pyramid structure described in the 39。 Plan It39。 module, this should already be clear.) The solution is to create another page which focuses in greater detail on one of your topics. In our current example, you might progress to this: Here again, you are giving your audience a limited, manageable amount of information at any one time. If you have benchmark data (in this example) that simply demands a graphic treatment, don39。 t cram it onto this page unless it39。 s a very simple graphic. Make another page, devoted to that. When you39。 ve finished with your information about priceperformance, return to your list and the second point. Your next page might list the key points about IBM servers39。 advanced management capabilities, followed by one with more detail on Linux and open standards. If those other topics don39。 t have as much supporting detail, you might simply show your first page about IBM servers again, perhaps with your next point highlighted: You would then proceed to discuss the advanced management features. Your audience has a clear and quick visual cue that you39。 re moving on to the second point, along with a reminder that a third one will follow. It39。 s perfectly okay to repeat pages in this manner. Repeating pages can help your audience follow the presentation, without requiring a lot of their attention to do so. While it39。 s true that less is more on any single page (and even for visuals in general) so long as your pages are brief and direct, repeating pages in order to highlight the progress of your presentation is an effective use of supporting visuals. In this instance, more can be more. Just don39。 t get carried away: you don39。 t need a line on the screen to summarize every single thing you39。 re going to say. (If you are preparing a printed version of your pitch to distribute to your audience, you will probably include a page only once, and remove any highlighted and repeated pages.) Charts amp。 graphs Charts and graphs can be very effective tools. They can also be annoyingly clumsy, obscuring the very information they39。 re intended to municate. Like other tools, they must be used when the task requires them, and with care.。