牛津译林版高中英语必修四unit1advertisingperiodⅰ课件

牛津译林版高中英语必修四unit1advertisingperiodⅰ课件内容摘要：

演示结束 Ⅰ .篇章结构 根据课文内容 ， 完成下列表格 Advertisements of advertisements Commercial advertisements and public 2． ______ advertisements. Details about advertisements ● are often paid for to a product or service while PSAs are often run for and are meant to educate people about health， safety， or any other problem that affects public welfare. ● examples are used in this article to tell people that mercial ads often play tricks on public service ads are are made to the public. to find advertisements Newspapers， magazines，the Inter， radio and television towards advertisements ● Not falling for the tricks played by some mercial ads. ● the advice PSAs give. ● Using our intelligence and not be a slave to advertisements。 【 答案 】 4． advertise 9． Attitudes Ⅱ .语篇理解 根据课文内容 ， 选择最佳答案 1． PSAs are meant to encourage people________. A． to buy a product B． to offer a service C． to believe in an idea 2． When an ad doesn39。 t lie， ________. A． it tells you the plete truth B． it may play tricks on you C． you can buy the product 3． The BEST translation for“ Yes to life， no to drug” could be________. A． 对生命说 “ Yes”， 对毒品说 “ No” B． 肯定生命 ， 否定毒品 C． 珍爱生命 ， 远离毒品 4． The similarity of mercial advertisements and PSAs lies in that________. A． they are presented in the same way—through language and image B． they have the same purpose C． they39。 re all meant to be helpful 5． The article。