高三第五单元课件ppt

高三第五单元课件ppt内容摘要：

. 8. Learn to analyse ads, and we may protect ourselves from false advertisements and make good choices. Let’s look at the ad below. What are the techniques described in the text are used here? International basketball star Shaquille O’neal knows what to be on top of the game. Shark uses only Bullet sneakers. Buy Bullet sneakers today and watch your game reach new heights! Bullet makes you better. BULLET MAKES YOU BETTER! Take it from Shaquille! is popular because______. A. it can increase profits B. many of the advertisements are entertaining C. it introduces good quality products 2. Advertising______. consumers find out about new products B. helps panies introduce new products. C. helps panies sell more products 3. The basic principle behind advertisements is that _______. help panies to influence the choices customers make by associating the product with the customers’ needs. B. ads allow panies to introduce new products by providing information so that consumers can make their choices C. ads encourage panies to produce more products of good quality so that consumers will benefit 4. Advertisers often have to work hard to attract people’s attention because_________. 5. The “baitandswitch” ad is an ad that______. A. customers see so many ads every day B. they want to get their message across C. they want to appeal to customers’ emotions A. cheats the customer by showing one product and then given another B. misleads the customer by showing real pictures C. hides important information by using small print or colors 6. We can protect ourselves from misleading ads _________. A. by distinguishing fiction and facts B. by learning how to analyze。