贝恩利润池分析工具培训(编辑修改稿)

贝恩利润池分析工具培训(编辑修改稿)内容摘要：

nts 6/22/2020 Darral G. Clarke for BM 499 13 How Strategy Happens  Learning where value is created  Waterfall charts by product and customer segments  Evaluating strategy  Industry average profit per unit  Company’s profit vs industry average  Managing value  Current strategy  Change product focus  Change customer focus 6/22/2020 Darral G. Clarke for BM 499 14 Learning where value is created Product segments Customer segments Profit/loss ($ per unit) Volume (units) Volume (units) 0 6/22/2020 Darral G. Clarke for BM 499 15 Evaluating Strategy Company profit per unit Industryaverage profit per unit 6/22/2020 Darral G. Clarke for BM 499 16 Managing for value Current strategy Change product focus Change Customer focus Value 6/22/2020 Darral G. Clarke for BM 499 17 Application to our cases  Retail industry (Wal*Mart)  Soft drink industry (CocaCola and PepsiCo)  Steel (Nucor) and aluminum cans (CCamp。 S)  Hi tech (Intel, Cisco, and Dell)  Video games (Nintendo)  Web businesses (eBay and Yahoo!) 6/22/2020 Darral G. Clarke for BM 499 18 The Core Competence of the Corporation Prahalad, C. K. and Gary Hamel Harvard Business Review, MayJune 1990 6/22/2020 Darral G. Clarke for BM 499 19 Core Competence  A Firm is made up of resources  people, patents, brand names, plant amp。 equipment, processes, etc  A petence is the ability to employ diverse skills and resources to perform tasks and activities.  A core petence is a broadly based and/or a broadly applied fundamental capability. 6/22/2020 Darral G. Clarke for BM 499 20 Competence and Technology  Competence is not the same as technology  Competence requires  technologies  social organization  collective learning 6/22/2020 Darral G. Clarke for BM 499 21 Core petence questions:  What are we really good at?  How can we build upon it?  What do we need to be good at? 6/22/2020 Darral G. Clarke for BM 499 22 Characteristics of Effective Competencies  Durability: Technical equipment can be short lived. Reputation or knowledge may depreciate more slowly.  Transparency: The more plex the source of petence, the harder it is to imitate it.  Transferability: The availability of resources to petitors.  Replicability: A petitor’s internal ability to replicate a petence using available resources. 6/22/2020 Darral G. Clarke for BM 499 23 Choosing Competencies  How central is this pet。