Zippo芝宝打火机推广提案(英文)－策划

Zippo芝宝打火机推广提案(英文)－策划内容摘要：

Zippo芝宝打火机推广提案(英文)－策划 ! 4A 顶级策划大全 , 含 50 家 4A 公司 , 2 4 个行业策划大全 , w w w . p a g c f. c o m , Q 2 34 7 77 3 05CT和 Grey Global Group (Beiing)September 12th, 2003五PPo cevcroprcrouram Objective:> This proposal ams at presenting Agency'swork in creatve conceptdevelopmentfor the potentlal advertsing launch of zippo In China> Therequested information about agency's Portfolio and service recommendationwill also be covered, forpursuinga workng relationship with Zippo forthe futureContent-> Creatve Concept Developmentforzippo Brand Advertsing-msightinto Chinas youth Market一Advenising idea and crealive concept-mtagrate communicaton program deas> Agency Service Recommendation一Portfolo of marketing programsto youth market一 Seice and compenstion package 的 JRORRR和ceevcroplcrourET GREYCLOBAL GROUP7 Passpo ip Cese You坟Insight into the "Young and Hip" in ChinaApproaches to Youth & HipsFace-to-Face Interviews:-40 X aged 18 - 30 years males; - -20 zipo owners; 20 Zippo non- owners;- 5 cities across China: Bejjing,Shang Hai, Chengdu, GuangzhouTele -interview- 100 X young smokers in Beijing;- Grey CRM Database: Opinionleaders amongst Kent UsersOn-spot Observationsm_Field Workc 15 - 30 Aug. ,2003 了 .com 21世纪素 www.9shuang.com中国最大素材Understanding the Cultural Context -Cracking China BoxModernizationIndavidualsem人 -| 一 Materialism 五PPoMelting Pot of Values -Young & HipNotafraid of niketoshowup|facing challenge Creative and JImaginary Dreams original Niarginalternational 1Work hard, play 二站 Occupation,exposure AlternativesDaretobe ， Adventure Believein | Passion |different himyherselfJust for FunLive for theTrendsetter | Sincerity | Diversifying Lifestyles New Icons of the Age - Aclose&tmuefriend;-orignal music syle mhing Westemn 于”Inspire ethical proudand Chinese music; Personalty ofindvidualty，- Personaliy of Individuality ， independence, norm chalengerindependence, sinceriy; selfconfident- Power by dreamt legendary successfrom a normal persorr-Public fgures attention centrey下”Power by dreamt legendary successfrom a normal persorr于”Public figure attention centre.。