市场计划行销的概观中英文(编辑修改稿)

市场计划行销的概观中英文(编辑修改稿)内容摘要：

Market expansion Increase sales volume Product development 产品的开发和发展 Market peration Product line extension 产品线的延伸 Innovation 产品革新 Product replacement 产品的替代 Strategic options for increasing sales volume 销售量增长的策略性选择 24 D Jobber, Principles and Practice of Marketing, 169。 1998 McGrawHill Entry into new markets Product development Market expansion Increase sales volume Market development 市场的开发和发展 Market peration Promote new uses 促进新的消费者 Enter new segments 进入新的细分市场 Strategic options for increasing sales volume 销售量增长的策略性选择 25 D Jobber, Principles and Practice of Marketing, 169。 1998 McGrawHill Market development Product development Market expansion Strategic options for increasing sales volume 销售量增长的策略性选择 Increase sales volume Entry into new markets 新市场的进入 Market peration New products 新产品 3 D Jobber, Principles and Practice of Marketing, 169。 1998 McGrawHill c1 c5 c7 c2 c6 c3 c4 c8 The process of market segmentation and target marketing 细分市场的方法和目标市场 c1 c5 c7 c2 c6 c3 c4 c8 c1 c5 c7 c2 c6 c3 c4 c8 The disaggregated market 分散的市场 The segmented market 细分市场 The target market 目标市场 The characteristics of individual customers are understood 消费者对于每一个分散市场的了解 Customers are grouped into segments on the basis of having similar characteristics 根据相似的基本特征， 消费者将零星分散的市场进行规类划分 Segment 3 is judged to be most attractive and a marketing mix strategy is designed for that target market 当细分市场后， 3被确定为最有吸引力的市场后， 整合的市场沟通计划就开始拟定， 作为针对目标市场的策略 1 2 3 1 2 3 Marketing mix targeted at segment 3。