中国媒介指南chinamedialandscape(编辑修改稿)

中国媒介指南chinamedialandscape(编辑修改稿)内容摘要：

pecific timeslot Satellite TV in China Foreign  Star TV was banned in 1993 after the station was sold to Murdoch  Pheonix TV was launched in March 1996 as a JV channel  Limited distribution is allowed for entertainment (. MTV), sports (. ESPN), and selective business channel (. CNBC) Local  31 Provincial TVs are broadcast via satellite  However, though the signal is there, distribution is still a key issue  The existing distribution methods :  Provide decoder for local distributors  Pay a supplement for local distributors  Barter deal with other Satellite Provincial TVs Cable TV in China  There are over 2,000 cable operators at different levels : provincial, city, and county, spreading from the coastal provinces to the inland  Government began to control the numbers of stations 1999  Moreover, the transformation of the MRFT also introduced a balancing force to limit the power of GARFT to develop cable works in China Top television advertisers By category Spending (US $ „000) Category Jan 99 Dec 99 Tonic 340,291 Shampoo 200,642 Chinese Wine amp。 Spirits 184,883 Skin Care Product 168,914 Laundry Product 119,979 Soft Drink 111,459 Toothpaste 101,714 CD Video 96,141 Air Conditioner 92,574 Beer 78,736 Source : Xamp。 L Monitoring Services TV viewership Weekdays 010203040506070806:00 7:00 8:00 9:0010:00 11:00 12:00 13:00 14:00 15:00 16:00 17:00 18:00 19:00 20:00 21:00 22:00 23:00AA AA 1529Sour e: CMMS 00’(20 cities) Newspapers Newspapers  2,000+ titles though Local papers still dominant  Editorial content improving Many local newspapers have diversified their editorial to cater to readers needs (. social mentary, health, finance)  Launch of weekend edition focusing on leisure amp。 lifestyle with improved color reproduction Pushing weekend circulation New launches focused on special interests . Live Weekly, Shopping Guide  All titles are unaudited and their claimed circulations are grossly inflated Top newspaper advertisers By category Spending (US $ „000) Category Jan 99 Dec 99 Villa 153,310 Computers 81,677 Mobile Phone 55,053 Tonic 44,818 Department Store 39,150 Telemunication Co. 34,114 Air Conditioner 32,534 Mansion 26,802 Computerperipherals 25,243 Computers dealerretailermanufacture 24,078 Source : Xamp。 L Monitoring Services Newspapers Leading titles Tit l e C ir cul a ti on „000A du l tR eader shi p„000 H PBW Net R ate U S$ A du l t C PM U S$C hina TV Gu i de 4, 000 999 3, 133 3. 13C an K ao Xi ao Xi 3, 000 1, 724 4, 434 2. 53People D aily 2, 500 791 7, 229 9. 16Xi ng mi ng Ev eni ngN ews1, 800 3, 230 5, 301 1. 69Yangch eng Eve ningN ews1, 300 1, 314 4, 996 3. 86Source: CMMS 00’ (20 cities) Magazines Magazines  6,000+ titles, primarily skewed toward key urban areas  Trend toward increased joint venture partnerships with overseas publishing houses entering China market American Baby, Elle, Women‟s Day, Cosmopolitan, Look, etc Target to a niche group with limited circulation  Hampered by limited quality of research, lack of circulation audit Top 10 national magazines Title Circulation ‟000s(claimed) Readers 3,850 Bosom Friend 3,200 Family 3,000 The Family Doctor 1,900 Securities 1,000 Love 900 Shanghai Style 900 Travelling Scope 833 Modern Family 500 World Vision 460 Source: Media Owner Radio Radio  1,363+ stations across China  Broadcasting catered to th。