mscmarketingandmanagement英文(编辑修改稿)内容摘要：
i va l e ntSa l es F orce Bo n us Co mm i s s i o n F re e g i ft s Co up o n s / vo uc h er s P o i nt s s y te m Co m pe ti tio ns来自 中国最大的资料库下载 Integrating Selling and Promotion I do not know who you are. I do not know your pany. I do not know your pany’s product. I do not know what your pany stands for. I do not know your pany’s customers. I do not know your pany’s record. I do not know your pany’s reputation. Now what was it you wanted to sell me? 来自 中国最大的资料库下载 Figure: PushversusPull Strategy Producer promotes aggressively Wholesaler promotes aggressively Retailer promotes aggressively Consumer Consumer Retailer Wholesaler Producer promotes aggressively to Push Strategy Pull Strategy MARKETING MANAGEMENT: Analysis, Planning, Implementation, and Control, 6/E by Philip Kotler 169。 1988 by Prentice Hall A Division of Simon amp。 Schuster, Englewood Cliffs, New Jersey 07632 来自 中国最大的资料库下载 Advertising Objectives Convey information. Brand Identity building – Shape attitudes – Create/reinforce image positioning – Create desire for the brand – Establish or reinforce b。阅读剩余 0%
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