宝洁公司战略实施与控制系统研讨会报告课件(编辑修改稿)

宝洁公司战略实施与控制系统研讨会报告课件(编辑修改稿)内容摘要：

– 股份公司的产品和客户：每周 /每月尼尔森数据 – Market prices by product and customer: Weekly/Monthly Nielsen data – 市场价格是由产品和客户：每周 /每月尼尔森数据 – Budgets: actuals versus mitments。 $/unit – 算：实银两承诺。 元 /单位 – Value contribution (Brand/Product/Country): monthly Brand Profit Estimates (BPEs) – 企业价值贡献（品牌 /产品 /国家） ：每月的品牌利润估计（ bpes ） 启动两项： 1找寻消费者未满足的喜好 2成长，贸易总额的盈利能力是品牌 使用监控系统，以获当年得快速分布 不增加现有水平和深度促销 FINANCIAL FIRM PROCTER amp。 GAMBLE NORDIC Financial Analysis HANDDISH NORDIC VALUE CREATION @ PL RATE NORDIC Actual FY01/02 FIRM 02/03 $M $ / ml % sales $M $ / ml % sales Volume 100 105 Volume (Index vs. YA) 101 105 Net Realization 4 000 4 100 Price Reductions (25) (%) (30) (%) Customer Marketing (250) (%) (300) (%) NET OUTSIDE SALES 3 725 3 770 (Index vs. YA) COST OF GOODS SOLD 1 200 % 1 260 % GROSS MARGIN $ 2 525 % 2 510 % Marketing Expense (650) (%) (700) (%) Overheads (373) (%) (377) (%) NORDIC CONTRIBUTION 1 503 % 1 433 % Annual Growth rate 90 10% 95 5% Yes Aroma Launch • Measurements – Volume: daily shipment reports by customer – Shares by product and customer: Weekly /Monthly Nielsen data – Sales Fundamentals by product and customer: Weekly /Monthly Nielsen data – Budgets: actuals versus mitments – Value contribution (Brand/Product/Country): monthly Brand Profit Estimates (BPEs) 测量 成交量：每天装运报告 股份公司的产品和客户：每周 /每月尼尔森数据 销售基础产品和客户：每周 /每月尼尔森数据 预算：实银两承诺 企业价值贡献（品牌 /产品 /国家） ：每月的品牌利润估计（ bpes Volume Tracking • daily report by customer/brand on intra • look into database for shipments by product Total Shipment days 23 Act shipments days gone 11 Act time gone (of month) 48% BRAND vs. EST Todays Order Avg Bal Ship to FIRM EST ORDERED Ariel xx % xx Bold xx % xx Total Fabric Care xx % xx Febreze xx % xx Swiffer xx % xx Mr Proper xx % xx Yes / Fairy HD 30% Yes / Fairy ADW xx % xx Total Home Care xx % xx Famp。 HC Total xx % xx NORDIC Volume Tracking N O R D IC D A IL Y S H IP M E N T S I N S U M O N T H U P T O 1 0 2 9 2 6 2 : 2 5 ( N B ! Y e a r 1 0 0 = 2 0 0 0 ( p r o g r a m e r r o r ) ) ! ! ! T o d r i l l t o c u s t o m e r d e t a i l s , d o u b l e c l i c k t o t a l N o r d i c l a y e r ! ! ! 6 / 6 re y a L I C A S W E D E N 8 0 9 9 6 2 5 0 Y E S A D W T A B L E T 2 0 0 2 4 4 1 Y E S A D W T A B L E T S 2 0 0 4 8 1 8 Y E S A D W 3 X A C T I V 2 6 8 1 9 Y E S A D W R E G U L A R 2 6 8 2 8 Y E S A D W R E G U L A R 8 0 9 9 6 2 4 9 Y E S A D W 3 X A C T I 2 0 0 4 3 6 7 Y E S A D W R I N S E A I 8 0 9 6 8 6 4 2 Y E S E X T R A H Y G . 8 0 9 6 8 6 4 1 Y E S E X T R A H Y G I 8 0 9 9 1 8 7 8 Y E S E X T R A H Y G I 8 0 9 6 8 6 4 0 Y E S U L T R A L E M O 8 0 9 9 1 8 8 2 Y E S U L T R A L E M O 8 0 9 6 8 6 3 6 Y E S U L T R A L E M O 8 0 9 9 1 8 7 4 Y E S U L T R A L E M O N E W B U S S U ( B U ) S H I P M E N T S S U ( B U ) P E N D O R D S U ( B U ) D A T E D O R D S U ( B U ) T O B E I N V O I C E D S U ( B U ) S H I P P M S U ( B U ) N E W B U S N X T M T H S S U 0 0 0 . 0 7 8 1 . 3 3 4 0 4 . 7 4 0 0 0 . 0 0 0 0 . 0 0 0 0 . 0 0 0 0 . 0 0 0 0 . 0 0 0 0 . 0 7 1 0 . 1 8 0 0 0 . 0 0 0 0 . 4 0 3 0 0 0 . 0 3 2 5 . 3 7 0 0 0 . 0 3 3 5 . 4 0 6 8 2 1 2 . 2 4 1 2 1 2 . 4 2 1 4 0 0 0 . 0 0 0 0 . 0 7 1 0 . 0 0 4 2 3 1 5 . 0 3 4 2 6 3 1 . 8 4 6 0 5 6 . 8 7 0 3 0 0 0 . 6 7 1 0 0 0 . 2 4 6 1 1 0 0 0 . 0 0 2 3 . 3 3 8 8 0 0 0 . 0 0 0 0 . 0 0 0 0 . 0 0 0 0 . 0 0 0 0 . 0 0 0 0 . 0 0 0 0 . 0 0 0 0 . 0 0 0 0 . 0 0 0 0 . 0 0 0 0 . 0 0 0 0 . 0 0 0 0 . 0 0 0 0 . 0 0 0 0 . 0 7 8 1 . 3 3 4 0 4 . 7 4 0 0 0 . 0 0 0 0 . 0 0 0 0 . 0 0 0 0 . 0 0 0 0 . 0 0 0 0 . 0 7 1 0 . 1 8 0 0 0 . 0 0 0 0 . 4 0 3 0 0 0 . 0 3 2 5 . 3 7 0 0 0 . 0 0 2 7 . 7 3 6 8 6 1 6 . 9 8 1 2 1 2 . 4 2 1 4 0 0 0 . 0 0 0 0 . 0 7 1 0 . 0 0 4 2 3 1 5 . 0 3 4 2 6 3 1 . 8 4 6 7 6 6 . 9 5 1 3 0 0 0 . 6 7 1 0 0 0 . 6 4 9 1 1 0 0 0 . 0 3 4 8 . 6 0 9 8 0 0 0 . 0 9 7 6 . 5 5 4 3 0 0 0 . 0 3 2 0 . 8 2 2 2 0 0 0 . 0 0 0 0 . 0 9 0 0 . 0 8 2 1 7 8 1 . 1 9 8 6 3 1 .。