电子商务-电子商务的一百条规则((编辑修改稿)

电子商务-电子商务的一百条规则((编辑修改稿)内容摘要：

t’ s new is only an addition to an existing site. you refer to sources of information within your site, then provide hyperlinks to the appropriate site. linking to another site, link directly to the appropriate page rather than to the home page URL. permission for linking to a site. Unexpected traffic surges created by links can shut a server down. sure that you have the appropriate resources to handle the traffic generated by the site. This specifically applies to . Email is your customer service representative on the Web. globally. Remember that users from other countries can easily access your site. If you want to tap into international markets, respect their culture and keep in mind that they may not be familiar with idiomatic expression or respond to proAmerican ad campaigns. advertising, avoid misleading links. If you have a banner for a giveaway, then a click on the banner should take the user straight to the giveaway page. the full URL so that people know the address of the resource from a paper copy of your page. you URL in all promotional material, such as magazine advertisements, brochures, radio, television, and billboard advertisements. state the copyright policy for the information and graphics available through your site. not simply abandon a site. If you move or close or change names, alert users via and register changes with appropriate venues, such as search engines. not mix personal and business sites. Don’ t include pictures of kids unless they are somehow relevant to the business. That’ s what personal home pages are for. post unsolicited mail. Sending ads to newsgroups or mass ing is called spamming. It is an offensive invasion of privacy and will result in a Net response known as flaming. Flames are angry or gibberish replies sent en masse to a spammer. Flaming wars can shut down a system. it es to , never put anything in an that you wouldn’ t want to see on the nightly news. either separate accounts or separate aliases for personal and business correspondence. business cards printed with and URL addresses. The days of handscribbled address on the backs of cards are over. logically when establishing accounts. Email systems can be set up so that aliases make sense, such as rather than . (While this is technically a function of the system administrator, it doesn’ t hurt to know the options for your pany.) clever aliases. Use your online name。