DMGStart Dreams, Drive BORA 1.6L BORA 1.6L Shenzhen Launch Publicity Plan －广告培训

DMGStart Dreams, Drive BORA 1.6L BORA 1.6L Shenzhen Launch Publicity Plan －广告培训内容摘要：

DMGStart Dreams, Drive BORA 1.6L BORA 1.6L Shenzhen Launch Publicity Plan －广告培训 “00211/18/2016 2an by of in of to in to 1/18/2016 3. of of of ix a a ew .6 to 8/2016 43. in Mee ee业_Drive BORA 1 6LBORA 1.6LShenzhenLaunch PublicityPlan 避 Background ”三Objective:Make Shenzhen an experimenAA papeoz 4 ieans of integral marketing:Distill the feasibility of Bt 向 日 ities from the testing result ofShenzhen launchBackground analysis-Shenzhen: TDemographic composition ychorlogical status' COmsumption apITIYSusceptible to nter 和Ahiaher consumptionMiddle mgt 本 二hanpetp 和selfemployed other part of Chinapeople Rational consumptionhabi 加Larger proportion of Mature consumption intention High market potentialthe whole populationAn independent market will not affectnationwide BORA 1.6L launch-里-Apply the successful BORA 1.6L11/18/2016 strategy to the whole China 'DmG:' > 2. Expected effectiveness and Measures ”已一Expected effectiveness:Fix a BORA 1L6IL concept 训 Accumulation of brand fameconsumers一acar worthy of 叫 Rise of brand favortriee Inerease ofsales volume Measures: erchant Bank insertion delNewspaperhard ads Newspaper soft newsBuilding coveradsCIBORASiY ID BORAI.GL outstanding performanceTImbuing BORAI.6L superiorperformance price ratioEORAL6L office building open sho BORAL6 window displayCEORAL6top shopping mallshg New color-ear badge collectionBORA 1.6 test drive BORA dynamicering to pointed people grouD | gcamp 11/18/2016 'DmG DTIDOLQDIEC OO em人ema henzhen evenShopping mall exhibition 全 4是Ron 让 和Colorful BORA City Tour 一全Walmart series event | 一一 |BORA Dynamic Training Camp 例Ad TENWC 一 |Nevwspaperprintads Eee PENewspaper sofnew 一 |Building Cover ads 一一Website Update REBank Credit Card Insertion deliverjng DM EnJul Aug. Sep.11/1812016 7 站 四。