全国高等教育自学考试电子商务英语试题(编辑修改稿)

全国高等教育自学考试电子商务英语试题(编辑修改稿)内容摘要：

s passage was most likely to be taken from ____________. A. a paper discussing digital revolution B. an introduction to a book C. a book on digital revolution D. an overview of a paper 39. Compared with traditional customers, the emerging cyber consumers ____________. A. are more difficult to satisfy B. have less knowledge about business C. have more problems with prices D. are less willing to buy products and services 40. In the last paragraph, what Wind said means ____________. A. panies should try their best to meet the digital consumers’ demands and expectations B. it will be more and more difficult for panies to earn profit in ebusiness C. most of the panies in ebusiness are at a loss D. digital consumers’ decision to buy depends largely on others’ evaluation 四、 单词汉译英（本大题共 15 小题，每小题 1 分，共 15 分） 根据给出的汉语词义和规定的词类及首字母写出相应的英语单词。 41. 做广告 v. a____________ 42. 批评的；危急的；决定性的 adj. c____________ 43. 清楚的，明显的 a. d____________ 44. 繁荣 n. p____________ 45. 不可避免的 adj i____________ 46. 定居；居住 v. r____________ 47. 一致；一贯；相符 adv. c____________ 48. 尝试，试图，努力 v. amp。 n. a____________ 49. 外面的，位于某物外表 adj. e____________ 50. 领地，领土；范畴 n. d____________ 51. 比较，对照 v. c____________ 52. 细查；扫视 v. s____________ 53. 智力；情报 n. i____________ 54. 获得成功，达到目的 adv. s____________ 55. 无疑，肯定，毋庸置疑 adv. u____________ 五、 单词英译汉（本大题共 15 小题，每小题 1 分，共 15 分） 给出下列单词或术语的汉语意思。 56. customer service 57. monitor 此资料来自企业 58. bandwidth 59. end user 60. IP address 61. transfer funds 62. individual spending habits 63. solution 64. discounted price 65. prototype 66. human resources 67. exploit 68. shipping method 69. strategic objective 70. billboard 六、英译汉 (本大题共 5 小题，每小题 2 分，共 10 分 ) 阅读下面的短文，然后把画线的句子翻译成汉语。 It has been a tumultuous time for dot startups. In fact, Gartner, that over 75% of emerce startups will end in failure. (71) While it is tempting to blame prevailing market conditions for this failure rate, the fact is that early planning ultimately determines the potential success or failure of a startup. This whitepaper helps managers understand the characteristics that contribute to successful startups. (72) Importantly, this work also includes a valuable diagnostic survey that helps entrepreneurs quantify the strength of the business and identify problem areas. One thing is clear: There are a lot of ways for a new business to go out of business. (73) Loss of focus, an inability to fulfill customer orders or service, and a mismatch of top management with the corporate culture are but a few mon reasons that businesses fail. To increase the chances of success, managers need to consider four crucial inputs: Management/People: The single most vital ponent of any business, every startup needs a skilled management team that can execute the business plan, adapt to changing environments, and attract and retain valuable staff. Market Opportunity: To succeed, a venture requires a business model that is adaptable, scalable, defensible, and able to generate both revenue and profits. (74) In addition, management must recognize the pany’s market position and the potential of its ideas in the market. Funding: The ability of the venture to raise operating cash in order to establish profitability. Product and Service: This defines the demand for the product, including the degree to which it addresses customer needs and the ability to provide fulfillment and client service functions. (75) By keeping a close eye on these found areas — strong leadership and management, good people, a solid business plan, and a product that people want to purchase — businesses can 此资料来自企业 position themselves to weather inevitable challenges. 七、 汉译英（本大题共 5 小题，每小题 2 分，共 10 分） 用括号内给出的词，把下列汉语句子翻译成英语。 76. 那将给你以极大的竞争优势。 (advantage) 77. 你的错误可能导致严重的后果。 （ arise） 78. 我们要用历史的观点去看待这些事情。 （ perspective） 79. 保罗在数学上取得了好成绩。 （ achieve） 80. 那机会太好了，不能错过。 （ too. . . to. . . ） 一、 词汇和语法（本大题共 20 小题，每小题 1 分，共 20 分） 根据句子的意思选择一个正确的答案，错选、多选 或未选均无分。 1. The time has e for the pany to __________ after years of rapid expansion. A. consist B. consider C. consolidate D. bine 2. __________ were naturally a musical family . A. A Shaw B. The Shaws C. The Shaw D. Shaws 3. Nothing can __________ being unkind to children. A. adjust B. reason C. justify D. reassure 4. That kind of shoes are __________ expensive for me. A. more B. far more C. far too D. much 5. Next time I __________ there, I’ll ask them about it. A. will go B. have gone C. am going D. go 6. His wife, to whom he __________ for thirty years, was childless. A. has married B. has been married C. had married D. had been married 7. They are __________ a mass production movement. A. firing B. launching C. introducing D. presenting 8. Professor Tate __________ about him . A. heard the students to talk B. heard the talk by the students C. heard the students talking D. heard the students to talking 9. __________ some of the suggestions prove of value to you as well? A. Could B. Can C. Might D. May 10. The research project has only been under way for three months, so it’s too early to _______its succ。