中国媒体市场分析－广告培训内容摘要：
中国媒体市场分析－广告培训 Media in ChinaMindShare China2003 Ce> Market SizePopulation: 1.27 billion。 Area: 9.6 million sq.km-4Municipal Cities一23 Provinces-2 Special Administrative Regions ( HongKong, Macao )-5 Autonomous zones一259 cities at prefegjure level0 本 【人 rr 1 Media At a Glance_2002TV 360Radio 306Newspaper 2,137Magazine 9,029Media DevelopmentProcess Movingifromiunregulateda ioregulatedalPapia change & developmmentin the1market place. Bub media /s stiff controllea by tpeGovep凶/em 4 <二 Media Inflation TrendAnnual %403530252015105 (TV) Media 上 1993 1994 1995 1996 1997 1998 1999 2000 2001 2002 2003 2004(B) IVIUIOC RUUIIUCU meDedwlLllInformationRa DATA TYPE SUPPLIER COVERAGETV Ratings People meter Nielsen Media Research “11 marketsDiary based Nielsen Media Research11 marketsPeople meter CSM 19 marketsDiary based CSM 73 marketsProvincial Panel (diary) CSM 19provincesTV spot monitoring Nielsen Media Research “133marketsCTR 177 markets W HKDOWT asAbout Media Expenditure. 人VSIUDUS SPRSTSCe experienced a robustop grow阴，News. 拉4 News. 人24%6 22%TV TV749%6 76%Total : RMB 139,472 million Total : RMB 198,646 millionUS$ 16.8 billion US$ 23.9billion 2003 Top Ten SectionNational LeisureAutomoativesBeveragesFoodstuffReal EstatesMiscellaneousIndustrialOfficeRetail & ServicesToiletriesPharmaceuticals CC 2003 Top Ten Super Brands aoqhlCH Mobile sa7406Puxue Pharm :oaaan日2003HuangjindadangGai mong Ga aa5l3ArcheNaoballin Pharmonoromy 1000,000。阅读剩余 0%
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