全英文毕业论文-商业战略写作的有效沟通全英文(编辑修改稿)

全英文毕业论文-商业战略写作的有效沟通全英文(编辑修改稿)内容摘要：

S WRITING ..................... 49 Saying “No” to an adjustment request .............................................................................. 50 Saying “No” to a credit request ....................................................................................... 54 Saying “No” to someone who has ordered merchandise ...................................................... 57 Saying “No” to a favor request ........................................................................................ 61 OTHER STRATEGIES TO CONVEY BAD NEWS MESSAGES................................... 64 SUMMARY OF INDIRECT APPROACH IN BUSINESS WRITING ............................. 65 Chapter Five: Additional Tips for Business Effectiveness ........................................................... 66 USING THE CONVERSATIONAL STYLE ................................................................ 66 INCREASE OUR KNOWLEDGE OF WORDS ........................................................... 66 Conclusion ........................................................................................................................... 68 Bibliography......................................................................................................................... 69 2 Chapter One 3 The Significance of Effective Communication Introduction Effective munication is the lifeblood of every business anization, a key to success in our career and a great help in our personal life. The volume and costs of business munication are great。 so are challenges and opportunities for those with the right attitude and preparation. When we bine the principles of effective business munication with mon sense, we excel in our dealing with others. Effective munication depends to a large extent on insights into human nature and on the ability to 中国最大管理资源中心 get desirable responses by meeting expectations. It is a plex process that involves context, source, message, medium, audience and feedback. To be effective municators, we must realize that human beings‟ mental filters and experiences differ, resulting in different attitudes, abilities, skills, cultural customs, and even meanings of the words we use. Our message may not always be understood. We may have problems of mismunicated instructions with denotations, connotations and euphemisms interfering with messages between sender and receiver. Above all, we should try to understand our audience, the receivers of our message, and keep an open mind in order to get as many accurate facts as possible and then conduct effective munication with each other. Definition of munication and effective munication Communication is a process of transmitting and receiving verbal and nonverbal messages, and it is considered effective when it achieves the desired reaction or response from the receiver. Simply stated, munication is a two way process of exchanging ideas or information1[1]. Communication and effective munication are not the same thing. Effective munication occurs only when individuals achieve a shared understanding, stimulate others to take actions, and encourage people to think in new ways. Components of effective munication A municator or source sends a message to a receiver or audience, provoking a response. On the basis of this model, which originates well back in the history of munication research, we suggest seven categories that help define and analyze any business munication situation: Source Who is initiating action, and why should she or he be believed? Audience Who will be our audience? What will move them to support us? Is their attitude toward our proposal positive, neutral, or negative? How are they likely to perceive us? Do we face one key audience, or several? Are there secondary audiences who will be affected by the success or failure of our plan? Are there hidden audiences we haven‟t considered? 1[1] Herta A. Murphy and Herbert W. Hilderbrandt and Jame P. Thomas. Effective Business Communications 7th ed. Singapore: The McGrawHill Companies, Inc, 1997, p11 中国最大管理资源中心 Goal What result do we seek? This will seem obvious at first when we‟ve received an assignment or gotten a good idea. But it is advisable to write it down as a reality check and then weigh it against the costs of achieving it. Can it stand on its own merits? Does it conflict with other goals of equal or greater importance? How are others or we going to gauge the risks and harvest the consequences? How, in short, will we measure success? Context Communication occurs in a specific environment. It can involve an effort to reach one person or millions. It can mean working within the norms of a particular corporate culture with its petitive situation, or challenging those norms. It can involve external munications: clients, potential customers, and local or national media. Before we plan our munication strategy, we must be sure we know the territory. Message What message will achieve our goal with these particular audiences? Have we considered how much information they need, what doubts they are likely to have, how our proposal will benefit them, how to make our message convincing and memorable, and how our points can be anized most persuasively? Media Which medium will convey our message most effectively to each significant audience? Should we speak, write, call, send Email, meet, fax, produce videotape or hold a press conference? We all know that “the medium is the message”. What message will our choice of medium convey? Sending a memo to an office mate, for example, may express an unwillingness to talk face to face. Feedback Communication is not an act, but a process. A message provokes a response, which requires another message. The business m。