marketingstrategyadjustmentandmarketinginnovationintheexperienceeconomyera-外文文献(编辑修改稿)

marketingstrategyadjustmentandmarketinginnovationintheexperienceeconomyera-外文文献(编辑修改稿)内容摘要：

understanding the consumption demand in the experience economy age, there is still a necessity to mand customers’ psychology through marketing strategy, and thereby put into action. Experience marketing is a marketing technique in the experience economic period, a new thinking in the new time, the core of which is making service as the stage, modity as property, creating memorable activities centered on consumers. The new strategies to develop experience marketing are as follows. Pay close attention to consumer experience The fundamental question of marketing is satisfying consumers’ needs. Consumers from different fields have different experience needs. Understanding the experience needs of target consumers in related industries is the top priority. This requires marketing personnel to not only take into account the product, but more importantly to be able to go along with social cultural consumption vector”, ponder over the internal valuesg451consumption culture and lifestyle that are expressed by consumption, and seek more meanings of products for consumers. The external experience should take internal marketing innovation as the foundation In order to perform marketing well, we must first prepare all the internal work of the enterprise. Only in M amp。 D FORUM 269 this way can we provide a good experience for external consumers. In here, internal marketing innovation mainly divides into several aspects: Thought transformation Experience marketing and traditional marketing modes are totally different. The enterprises which are ready to carry out experience marketing must recognize the essence and significance of experience marketing from a strategic height. But currently, experience marketing is at a beginning stage in our country。 due to many restrictions, it hasn’t entered the big development stage yet. Without certain attempts and experiences, performing experience marketing in the current situation can be hard to show substantial profits. Therefore, the enterprise should give up shortterm speculative consciousness and employ experience marketing as a strategy. Make it bigger and better as long as we make the decision to endeavor, otherwise we can simply choose not to start. Organization platform When a pany is equipped with the strategic thinking of experience marketing, there is still a need to offer a good organization platform to realize experience marketing, which requires the pany to make adjustments to the original organizational structure and personnel, so as to answer readily to economic offerings, the process can also be the “experience” of value carrier. Product marketing panies generally divide according to functional departments, such as brand manager, development personnel, rearservice personnel, etc. Service marketing panies generally divide functional departments according to the contact with customers, for instance, a planning corporation will have a client manager, planning, advertising, and t。