植入广告毕业论文外文翻译(编辑修改稿)

植入广告毕业论文外文翻译(编辑修改稿)内容摘要：

ser integrates a product into selected media, most often television and film, for clear visibility. PQ Media noted that although the product is visible, it is often not the focus, as it needs to fit almost seamlessly into the context of a scene or story. PQ Media noted that product integration is a special type of product placement in which the advertiser39。 s product is central to the program39。 s plot line. The report discussed three ways an advertiser can provide pensation for product placement: The first is straight pay。 the second is barter, in which the product itself is the pensation. In both of these cases, PQ values the product based on the quality of the placement. The third way an advertiser can provide pensation for product placement is when it is considered valueadded and included in the purchase of more traditional ad time. As with barter arrangements, PG looks at the exposure value of the placement in putting a value on it for the study. According to PQ Media39。 s Opinion Leader Panel, paid placements are overwhelmingly replacing barter and addedvalue arrangements. In addition, brand marketers are being more aware。