计划你的推特营销生产[外文翻译](编辑修改稿)

计划你的推特营销生产[外文翻译](编辑修改稿)内容摘要：

ctly at . With a few exceptions, you should use TweetDeck for all your twittering. Send and receive tweets。 send and receive direct messages。 shorten URLs。 and create groups of clients, petitors, industry experts, and favorite people. More specifically, TweetDeck offers the following features: ✓ Groups: When you’re following more than a couple of hundred people, don’t bother trying to follow all their tweets individually. For one thing, you’re going to have the occasional spammer, someone who tweets about the latest little ―present‖ his or her new puppy left, or a person who repeatedly sends the same quote about a small group of thoughtful citizens changing the world. You don’t want to keep up with all that madness. So, create groups of people you want to follow, as shown in Figure 52. ✓ URL shorteners: TweetDeck has six URL shorteners, including and each of them has its pros and cons. However, TweetDeck doesn’t offer (discussed in Chapter 6), so if you want to use it, you need to go to the Web site, shorten your URL, and then copy and paste the shortened URL into the TweetDeck What Are You Doing? if you follow my advice, you’ll spend no more than 30–60 minutes per day (in two 15–30 minute blocks) on Twitter. The following sections provide some tips and advice for how to be productive during the time you spend on Twitter. Don’t agonize over what to say First of all, don’t spend a lot of time worrying about what you’re going to say. Some people refuse to tweet anything because they’re afraid they’ll say the wrong thing (you can’t) or that nobody cares what they have to say (your followers do care). I hate to admit it, but Twitter is a throwaway method of munication. Anything you say stays in the general timeline and on people’s minds for all of ten seconds. Unless you tweet something grossly offensive or riproaringly funny, people aren’t going to remember what you said five minutes after you tweet it, let alone what you said last week. You don’t need to make your tweets profound. Your tweets can contain abbreviations, but remember that is it extremely important to your business’s image to spell words correctly and use proper grammar. Also, you don’t need your tweets to always have a 50percent clickthrough rate. Falling water drops wear away stone over time — likewise, it may take weeks and maybe even months before your frequent tweets lead to increased sales and bee a viable marketing strategy. Be patient, stick with it, and just have conversations with people. Let them see the real you so that they can trust you enough to buy from you. When you talk to friends, you don’t always use proper grammar, you might stumble over your words once in a while, and you’ve probably even said the wrong thing a time or two. Twitter is exactly the same. Your followers can forgive you for a few grammar and spelling gaffes and etiquette blunders, so don’t worry too much about it. Just jump in and see what happens. Don’t read every tweet from the people you follow The effective Twitter marketer is following, and being followed by, thousands of people. You just can’t keep up with everyone. So, accept the fact that you don’t have time to read tweets from some people (okay, a lot of people). The following list provides a few solutions to finding the people whose tweets you want to read: ✓ Follow only people worth following. Hundreds of affiliate marketers and spammers follow you, so ignore them. Find people in your industry, people in your city, and your customers. Keep your list of followers to just the people who write worthwhile tweets: This may be people who share valuable information and links, folks whom you want or need to be informed about, or even users whose tweets you love reading. You may have a relatively short list, but it’s a list of people you want to follow. ✓ Create groups in TweetDeck or HootSuite. By using TweetDeck or HootSuite ， you can create groups of people based on any number of criteria, and each group appears in its own column. Want to see what your petitors are doing? Create a group. Want to see what the people around town are talking about? Create a group. Have a thing for redheads? Create a group. ✓ Save keyword searches. Whether you use a thirdparty tool or Twitter itself, saving searches based on a keyword or phrase is helpful. Look for hashtag topics, keywords in your industry, or current events. Now, instead of having to scan every tweet for that elusive message about the Marble Collecting Convention, you see only the tweets related to that topic. To perform and save a search on Twitter, enter the keyword or phrase of interest in the Search box on the Twitter home。